Krazy Brain

By Nancy Marmolejo

 Public relations strategies are evolving in the world of social networking and Web 2.0. Its still any business owners dream to be featured in a key media piece where their expertise and business are showcased. The free publicity and additional media queries alone can revolutionize your profits and position you favorably in front of prospects, clients, and colleagues. But what happens next? Do you sit by the phone and wait for the flood of calls that may or may not come in? Do you blast all your contacts with news of your good coverage?

Maximizing media exposure is key if you want to stretch a little media attention a long way. With the advent of social networking sites, a new way of maximizing your public relations is now underway. Social networking sites are pulling incredible amounts of traffic acting as their own media wires for savvy business owners. When done correctly, social networking can give new life to your media attention and position you in front of new prospects, referral partners, and media leads.

These public relations tips will help you expand your name recognition (and possibly invite more PR your way!) with social networking. Theyre simple, easy, and highly effective strategies.

1. Blog About It

Whenever you get media attention, be sure to mention it in your blog. Link over to the publication or whoever mentioned you and sing their praises. Use keywords that will attract new readers and identify your name with that topic. You can also talk casually on a blog about the emotional side of being featured in the media; share your excitement or behind the scenes observations (keep a positive spin!). This helps showcase your personality and highlight you as a good person for other media to call upon.

2. Use RSS Feeds to Share Your Message With a Wider Audience

Connect your blogs RSS feed to social networking sites so other people can start reading about your media appearances and other PR. The beauty of an RSS feed is that it does the work of cross posting for you! So if you share good news about a media mention, more people will learn about it. The impact of RSS feeds is exponential- check out the various sites for information on how to activate this powerful tool. Consider it your automated public relations department.

3. Create A Podcast Or Vlog (Video Blog) To Spotlight Your Media Exposure.

Script out a 1-2 minute blurb giving tips and information related to your area of expertise. Then casually add in These are the same tips I shared in the latest issue of Blah-Blah Magazine. Pick up the latest issue and let me know what you think by commenting on this blog! You dont want to make it an outright commercial, but rather a subtle nod to the great PR. If you were featured in a print publication, hold it up in the video; it will make a nice prop.

4. Let Your Database Know

There is nothing wrong with celebrating! Sometimes we just want people to see us in the spotlight. Write up a humble yet compelling note to your friends and invite them to check out your great PR. Link over to the site or to your blog where you talk about the experience.

Getting great PR is a wonderful gift but it doesnt stop there. Give your media exposure new life by sharing about it on social networking sites. Remember, youre not making a sales pitch, but rather a subtle nod to your great public relations.

Nancy Marmolejo is the Official Public Relations Expert for Self Growth Online. As a Public Relations, Media, and Social Networking strategist, Nancy specializes in helping women entrepreneurs position themselves as sought after, recognized experts. Her clients have been featured in major TV and radio markets, national publications, and Web 2.0. Pick up Nancys free audio course by visiting her website, www.VivaVisibility.com

Jobs Online Doing Transcription
By Chris Simpson

 Good news, online transcription positions don’t have to be purely medical. There are many different types of transcription services available, the key is finding the one that captures and keeps your interest. Transcription services can involve E-Books, Tele-seminars, Business Meetings, Webinars, Radio Talk Shows, Talk Show Interviews, Focus Groups, Meetings, Home Study Courses and various business based correspondences. And clients will range from Authors, Seminar Speakers, Talk Show Hosts, Coaches and Business or Marketing Managers.

Equipment is one of the most important factors when considering a home based career in transcription services. It is best to do some research on the equipment that a professional transcription service would use. It could be as easy as purchasing transcription software, a head-set and a foot-pedal, but some companies may require you to have more elaborate equipment. Depending on the type of transcription they specialize in, a company may require you to have a secure internet connection and firewall for file transfer activities.

As different types of transcription, such as interview transcription, may have more than one speaker, it will take a high level of concentration to provide a professional output. For example, a radio talk show will be formatted differently than an e-book. Files that have more than one speaker may require more attention to formatting detail. Be sure to check with your client before starting to transcribe the files, and be clear on all expectations, it will save you a lot of time. In terms of file output formatting, make sure the word processor or transcription software you use has the proper output formats. Most basic word processors have file conversion capabilities such as RTF, HTML and Plain Text, so this is not a major issue.

Unlike medical transcription, which has a clear knowledgebase, general audio transcription will cover a wider area of topics. You may not be familiar with the topic and technologies you may be covering, causing a multitude of misinterpretations that at times, may be very difficult to catch. Be sure to set aside some time to perform proofreading to find misused or misspelled words. Errors in brand names, buzz words and other concepts can be harder to detect. As a basic spell checker can be invaluable, it is not necessarily error proof, therefore the human element is very important.

In terms of turnaround time, this element is based entirely on your typing skills and the deadline that has been defined by your client. Some projects can be finished in a day, while others may take 3-5 to complete. It will certainly depend on what you need to do, your time frame, the content topic, and how important precision and quality are to your client. Be sure to determine whether your client wants precision, or faster and more immediately presentable results.

Chris Simpson is dedicated to helping people find honest and legitimate work at home and home based business opportunities. Find legitimate work at home opportunities today at: http://www.HomeNetPro.com

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